Younify TV – Younify TV simplifies your streaming experience

The Ultimate Streaming Experience for Your Customers

A Personalized Streaming Experience from the Start

Younify will automatically connect to your customer’s favorite streaming provider accounts including:

Provide Valuable Features for Your Customers

A Streaming Dashboard

Access your customer’s Watchlist, Continue Watching, Recommended titles for display or other authorized usage

Search Across Providers

Offer universal search across top streaming providers to your customers with real-time instant search results

Why Connect with Younify Connect?

  • Eliminate the cold-start problem of asking customers what they like—instead use their actual watchlist and continue watching content.
  • Offer a consolidated view into all of their streaming services
  • Offer universal search with link to a watch now page
  • Feed recommendation and personalization engines with actual real-time data.


How It Works

Younify Connect makes it easy for you to connect with your customers’ streaming data.
Your customers will be able to sign into multiple streaming providers and see all of their watchlists, continue watching, recommendations and more, all in one place. Your app will be able to access your customers’ authenticated streaming accounts at any time to present relevant content as you see fit.

Credential validation, multi-factor authentication, CAPTCHA, and error handling for each supported streaming service will all be handled by Younify Connect. SDKs for iOS, Android, and React Native are available. 



1. Select streaming services

2. Customer signs in

3. Younify retrieves titles

4. Voila! See all the Watchlists,
Continue Watching, and more

5. Offer a consolidated view
of all streaming accounts

Note:  The Younify SDK renders the provider sign-in (and profile selection) screen and the loading screen prior to returning control to the hosting application—with sme UI customization/branding available. All remaining screens are rendered by the hosting application (using data obtained from the Younify SDK). 

What could you do with your customer’s entire Netflix Watch History? What would that tell your AI about your customer? How much better would your recommendations be with your customer’s entire Netflix ratings history?



About Our Team

The Younify Connect SDK is brought to you by the folks behind PlayOn and PlayOn Cloud. For over 20 years, we have led the way in making streaming easy and convenient for consumers. The Younify app is a showcase for the power of the Younify Connect SDK.


Younify Connect allows companies to see into their customers’ streaming accounts to offer insights, recommendations, and personalized experiences based on their actual streaming activity. If you are what you watch, Younify can enable you to know your customers better than anyone.

Meet the Team

Jeff Lawrence
CEO, Co-Founder

Jeff has spent the last 20 years leading MediaMall Technologies. He invented PlayOn, PlayLater and Younify. He began his career at Andersen Consulting (now Accenture) and Booz Allen Hamilton (now part of PwC) serving telcos like Ma Bell (Bell Atlantic, that is) and Qwest. He joined tech upstart GetConnected before founding MediaMall. He earned an MBA from Columbia and a B.S. in Engineering from Cornell. He loves playing basketball, watching his favorite NY sports teams (the Giants, Mets, & Knicks), and digitizing every possible aspect of his life. Jeff is based in NYC.

Tracy Burman
COO, Co-Founder

MediaMall Technologies is Tracy’s third tech startup over her 25-year startup career. Like Jeff, she was a consultant (at A.T. Kearney) prior to catching the e-commerce startup bug. She received her MBA from Harvard Business School and has a B.S. in Commerce from the University of Virginia. While still a southerner at heart, she currently lives in Seattle. She roots for the Kraken and the Seahawks and loves all the hiking, water and snow sports the Pacific Northwest has to offer. She’s a big movie buff and can often be caught binge-watching the latest series release.


How We Got Here

2003
MediaMall Technologies founded in Boston, MA.
2007
Launched Active-TV which was embedded in D-Link set-top boxes, creating the first streaming set-top box.
2008
Launched PlayOn—consumer software that enabled customers to watch Hulu and Netflix on TVs via Gaming Consoles.
2009
Popular Science Magazine Honors PlayOn with “Best of What’s New in 2009 Award”.
2011
Launched PlayLater, the first streaming DVR.
2016
Launched PlayOn Cloud, the first cloud-based DVR and only way to “download” streaming shows for offline viewing.
2018
Launched Bluegrass Cellular-branded PlayOn Cloud.
2020
Partnered with Australian Satellite ISP “active8me” which offered rural customers an off-peak hour streaming solution.
2023
Launched Younify – the first Universal Streaming Guide (USG) that “works” according to Tech Hive.
2024
Launched Younify Connect SDK. PlayOn was awarded the Best of Cord Cutting Award 2023-24.

Get Connected

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Younify Connect is a game changer in the streaming space—take a look at what others are saying about Younify TV.

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